Label compliance for pet food and animal nutrition
Selling in the EU? Listing in Britain? Nutrivo reads every language panel printed on the pack — not an English original translated afterwards — and answers per market, citation by citation. Upload the artwork or photograph the pack; the verdict lands in minutes.
Every release must catch 100% of known blockers across our 436-label test corpus before it ships. That gate has no override.
adult-dog-complete v3 · page 1 · checked 14:02
Not ready for France — 2 things block it.
Ready for Germany.
checked against ruleset rs-f9f8725 · pinned
AustriaBelgiumBulgariaCroatiaCyprusCzechiaDenmarkEstoniaFinlandFranceGermanyGreeceHungaryIrelandItalyLatviaLithuaniaLuxembourgMaltaNetherlandsPolandPortugalRomaniaSlovakiaSloveniaSpainSweden
USA federalTexasCaliforniaFloridaNew YorkOhioIllinoisGeorgiaMichiganPennsylvaniaWashingtonColoradoArizonaOregonMinnesotaWisconsinMissouriTennesseeIndianaMassachusetts
Four questions, in order
Most tools give you a pass or a fail. Neither tells you what to do on Monday. We answer four things in sequence, and we tell you plainly which parts we could not check.
One answer per market, in the language your label is actually printed in. Never a pass or a fail — four states, so you can see the difference between a problem and a gap.
Every finding named, with the article it comes from and how we reached it. Including the things we could not check, and why, with a link to exactly what we cover.
The wording that would be compliant, the character heights your artwork needs, and the ceilings you cannot design past. Written so prepress can act on it.
The obligation, the authority, the route, the evidence list, the fee and the deadline, per market — pre-filled from what your product record already answers. This one is in build, not yet in the product: a label can be perfect and the product still unsellable, and until we ship it, that gap is yours to close.
The vocabulary
A pass hides the second and third of these. A fail cannot tell you which of them you are looking at. Every finding, in every market, resolves to one of the four.
Every rule we hold for this market is satisfied, on the panel printed for that market.
Nothing to do. Send the report.
A rule is not satisfied and the fix is yours to make — a wording, a missing heading, a character height, a registration to file.
The finding names the article and the wording that would be compliant.
We do not hold that rule for this market, or the artwork did not give us what the rule needs. We say so rather than guess.
Follow the link to what we cover in that market, and what we do not.
The product cannot lawfully be sold here, whatever the label says. Most often a registration that has not been filed.
The finding names what stops the sale. Naming the authority, the route, the evidence list and the fee for you is in build, not yet in the product.
A market where we hold no rules can never show as Clear. Not assessed is shown as prominently as the rest, because a gap you can see is worth more than a verdict you cannot check.
Print-ready PDF, or guided phone photos of front, back and side. Several photos are understood as one label, and the check records which is which.
An encoded, versioned rulebook of EU feed law runs every applicable rule for your markets. Deterministic checks decide; AI judgements are independently verified and can never block on their own.
One correction at a time, pinned on the artwork, each with its citation. Hand your designer the print-ready fix sheet and re-check the new version for free.
A reviewer signs the check; the certificate pins the exact ruleset version and carries a verifiable audit trail. When the auditor asks, you have the paper.
The same artwork. Three jurisdiction nodes. Three different answers, each in the language the panel is printed in — and a registration state that is a separate fact from whether the label is correct.
EU · Germany
306 rules applied
Smallest mandatory type on the DE panel measured at 1.4 mm. Minimum is 1.2 mm.
Germany · DE panel · every answer carries its source
Registration · Action needed
Establishment notification to the Landesamt, not a product registration. Route, evidence list and fee pre-filled.
We prepare it. Only the operator named on the label can file it.
EU · France
298 rules applied
FR panel type at 1.3 mm. Feeding instructions set at 1.1 mm — above the 1.0 mm floor.
France · FR panel · read in French, never translated from English
Registration · Clear
No product registration required for complete feed. The establishment is already registered.
Checked against the French rulebook, not a translation of the German one.
US · Texas
184 rules applied
Guaranteed analysis panel type at 1/16 in. Net quantity statement in the lower third.
Texas · the label passes every rule and the product still cannot be sold
Registration · Blocked
Annual product registration, due before first sale. Until it is filed and accepted, the product cannot be sold in the state.
The label passes every rule here. That is not the same as being sellable.
Two real cases
Case one
Upload the artwork and tell us where you sell. We read every language panel on the pack, not an English original translated afterwards.
A verdict you can act on and send. The registration list per market is in build, not yet in the product.
Case two
Bring what you have, even if that is half a formula and a market in mind. We will not pretend to give you a verdict on something unfinished.
You find out what is possible before the artwork exists, and what will block you later.
The stakes
Basic costs €2,490 a year, or about four to eight consultant days at typical rates — and it re-checks every recipe you hold, as often as you like, in every language your labels are printed in.
Per run, paid by you, in full, at short notice, and the launch slips.
Stock, logistics and disposal, plus the authority's attention on every other line you sell.
A year of listing value, and shelf is hard to win back once it is gone.
Because a registration was filed after the shipment had already left.
Ranges are indicative, for a single mid-size line in one region. Every one of them is paid for by you, and every one of them is found by somebody else — a retailer, an inspector, or a printer holding a press slot.
The artefact
The answer is only useful once it leaves your desk. Every report is pinned to the artwork it was run against and the exact version of the rules that were in force, so whoever receives it can verify it without an account and without asking you.
The ruleset version in force, the hash of the artwork it read, and the date. It cannot drift.
It states on its face that it was generated automatically and attested by nobody. A signed certificate is a separate thing.
The not-assessed section travels with it. A report that hides what it did not check is worse than no report.
A retailer or artwork agency can confirm it still stands without an account and without contacting you.
Who it is for
NPD · Product development · Technical
You need to know what is allowed while the recipe is still moving, not after the artwork is at the printer. Bring a half-finished formula and get constraints back.
Regulatory · Quality · Compliance
You carry the risk across every recipe and every market. You need one place that shows what is current, what is stale against the rules, and what nobody has checked.
Commercial · Founder · Export
You want a new market and a straight answer about what it costs to get in — including the registration that makes a compliant label sellable, or not. That last part is in build, not yet in the product, and we would rather you knew before you bought.
Coverage
A compliance tool that answers everything is either much better than it looks or lying. The coverage register is generated from the same table the product queries when it runs a check, so it cannot drift from what the product actually does. It publishes no percentage, because there is no honest number that summarises eighty markets.
All twenty-seven member states, every official language, and each country's own registration and language rules on top of the EU rulebook.
Great Britain and Northern Ireland as separate markets, because GB is diverging on retained law and NI stays EU-aligned for goods.
Switzerland and Norway, each on its own national regime — Swiss feed ordinances, and Norway's application of the EEA rules.
We could not read the register just now — so this says nothing rather than something it cannot stand behind.
Read the coverage register →EU
27 member states · 24 official languages
Complete in every domain we publish
Last checked 14 Aug 2026
Named gap: best-before formats for chilled sub-ranges
UK
Great Britain and Northern Ireland, held apart
Complete, GB and NI held apart
Last checked 12 Aug 2026
Named gap: GB claim wording diverging from retained law
US
Federal, plus all fifty states
Federal complete · state editions partial, gaps named per state
Last checked 14 Aug 2026
Named gap: brand-name claim substantiation, and Spanish-language panels
| Domain | EU | UK | US |
|---|---|---|---|
| Product designation and category | Held | Held | Held |
| Composition, additives and analytical constituents | Held | Held | Held |
| Claims and marketing wording | Held | Held | Held |
| Type size and panel geometry | Held | Held | Held |
| Feeding instructions and mandatory particulars | Held | Held | Held |
| Language of the printed panel | Held | Held | Held |
| Registration: obligation, authority, route, fee, deadline | Held | Held | Held |
A gap is named, not hidden. Where we hold no rule for a point in a market the check says so and links to the record — because a market with no rules can never return Clear.
Your clients and agencies already send artwork by email. Coming to Advanced plans: they simply CC your Nutrivo address — the label files itself into the portfolio, the check runs, and the verdict returns on the same thread. A reply of “approved” becomes a signed certificate.
No new tool for the people who send you labels. Nutrivo is just the colleague on the thread who has read the regulation. In preview — Advanced customers get it first.
sarah@acme-pet.eu → acme@in.nutrivo.eu
Salmon cat — FR launch artwork
salmon-cat-v3.pdf
Nutrivo → sarah, you
Not ready for France — 2 things block it.
Full proof and fixes: nutrivo.eu/p/8f2k…
Reply “approved” when the corrected version lands.
Compare
A comparison where the other column never wins is an advertisement. A consultant can do things we will never do — the last two rows say which.
| Nutrivo | Broad label software | A regulatory consultant | |
|---|---|---|---|
| Scope | Pet food and animal nutrition only. One industry, in depth. | Food, drink, supplements and cosmetics across many markets. | Whatever they personally know well, which is often a great deal. |
| The answer you get | Four states — clear, action needed, not assessed, blocked — never a pass or a fail. | An assessment per submission, with the depth held privately. | A considered opinion, in an email or a document. |
| What is not checked | Named, with a link to exactly what we cover in that market and what we do not. | Coverage depth is generally not published per market. | Depends entirely on whether you ask the right question. |
| Language | Every check runs on the language your label is printed in, on every plan including free. | Varies by product and market. | Usually the languages that person works in. |
| Re-checking | As often as you like. We never charge per check. | Commonly priced per assessment. | Every revision is billable time. |
| Registration | The obligation, authority, route, fee and deadline named per market. We never file for you. | Not typically the product's focus. | Often the strongest reason to hire one — they can file, and we never will. |
| Cost to start | €0, then €249 a month. No card to begin. | Quote-based, typically after a call. | Roughly €300–700 for a day. |
Three regions, three different shapes. Every product is checked against the node it is actually sold in, and a parent never reads better than its worst child.
One supranational rulebook
Then national law on top: language duties, registration, tonnage reporting, claim practice. A recipe cleared in Germany is not cleared in France.
AustriaBelgiumBulgariaCroatiaCyprusCzechiaDenmarkEstoniaFinlandFranceGermanyGreeceHungaryIrelandItalyLatviaLithuaniaLuxembourgMaltaNetherlandsPolandPortugalRomaniaSlovakiaSloveniaSpainSweden
Two regimes, one country
GB diverging on retained law, NI EU-aligned for goods under the Windsor Framework. Two answers, held apart, never averaged.
Great BritainNorthern Ireland
Federal, plus fifty editions
Federal labelling and safety, then each state’s own edition of the AAFCO model bill with registration state by state. This is where a label can be perfect and the product still unsellable.
USA federalTexasCaliforniaFloridaNew YorkOhioIllinoisGeorgiaMichiganPennsylvaniaWashingtonColoradoArizonaOregonMinnesotaWisconsinMissouriTennesseeIndianaMassachusetts
A region is what you buy, and it is sold whole — because a state is one edition of a national rulebook rather than a rulebook of its own.
Priced on what you manage — recipes, regions, editor seats — and never on what you run. Checks and re-checks are free on every plan, including the free one.
Free
See what we find on your first three labels.
€0
The whole product on three labels, sending included. No card, no clock.
Basic
One brand, selling in one region.
€249
per month, billed monthly
Standard
A full range, selling in one region or two.
€499
per month, billed monthly
Advanced
When someone has to put their name to a label.
from €999
per month, for the software
All prices exclude VAT, which is added on the invoice by place of supply. Annual is ten months for twelve on every plan.
Check one label free. Full verdict, citations and fixes — no card, no call, no demo theatre.